Unlike fast fashion, slow fashion focuses on creating fewer collections of pieces made from high-quality materials that extend the garment’s life. Slow fashion delivers quality goods without sacrificing high sales volumes, and the environmental impact is significantly reduced. Through its continued commitment to sustainability and focus on quality and sustainability, slower fashion has moved away from the fast fashion industry, which has encouraged excessive consumption, while changing consumer behavior and forcing the industry to accept sustainability and produce high-quality fashion.
Sustainable slow fashion
Sustainable fashion addresses the environmental impact of garment production, the use of sustainable raw materials and waste reduction. Slow Fashion is based on design and production methods that meet high ethical standards. It is about how we buy and wear clothes, not about buying better – higher quality, longer lasting – clothes.
The term refers to the production and consumption of clothing, with sustainability and ethics at the heart. It also covers the people and resources that go into making clothes, such as the use of sustainable raw materials and the reduction of waste.
The name suggests slow fashion, but the process actually takes longer and each piece in the manufacturing process is designed to last. Slow fashion also involves mending worn and worn items – which are in possession long enough to buy more than they need to dispose of.
The slow fashion and conscious fashion movement was born in contrast to the fast fashion. This is because current fashion trends are designed and produced quickly and cost-effectively, allowing mainstream consumers to buy current styles of clothing at lower prices. Instead of blaming “fast fashion,” slower fashion offers natural fabrics made from sustainable materials that last longer and are easier to biodegrade.
It focuses on clothing – related accidents – and draws the world’s attention to dangerous working conditions in developing countries and the need for better health and safety standards.
The concept of slow fashion
Slow fashion is a concept that is described as the opposite of fast fashion – a slow movement that advocates manufacturing with respect for people, the environment and animals. It is about preserving craft and the environment and ultimately offering value to both consumers and producers.
It is an alternative to fast fashion by promoting the use of natural materials such as wood, natural fibers and organic materials. It requires a high level of respect for the environment, the human body and animals, and a commitment to sustainability.
As Fletcher describes, Slow Fashion is largely inspired by the Slow Food movement, which supports a holistic approach to food consumption. Slow fashion takes into account all aspects of production when thinking about it, with respect for the environment, the human body and the health and welfare of animals.
The ultimate goal is to promote a holistic approach to food production and consumption, as well as to the health and welfare of animals and humans. Sources: 1
A few years ago, slow fashion pioneer Livia Firth launched the 30 Wear Movement, which encourages consumers to buy things they will wear 30 times or more. Consumers can feel power and useless to change something in the fashion industry, they know that every percent counts and we can make a difference through a concerted effort, but they also feel that its not enough. The world needs to change the behaviour of people. If you choose a fashion designer and brand that is committed to slowing down fashion, if you choose to boycott a label that continues fast fashion. Taking a positive stance, initiating change and bringing about change – even if it is only a small one.
Clothes that Last longer
You can’t expect a pair of PS10 shoes to last long, be waterproof or even be good for your health. So before you make your next purchase, get a mental picture of your wardrobe and try to pair the piece of clothing you have in your hand with a piece you already own.
Slow fashion is the practice of wearing clothes that are sustainable for both the environment and society. There are many benefits to repairing environmental damage, using long-term sustainable resources, improving communities, and wearing clothes for longer. The topics range from big brands burning excess inventory to the effects of climate change and global warming.
Slowly but surely awareness, education and passion are helping to accommodate a new generation of consumers interested in sustainable fashion and the environment. We are committed to making clothes for the long-term benefit of our planet, not just for a few days or weeks or months.
No room for fast fashion
Fast, high-volume garment manufacturing, combined with a business model that ignores quality as one of the key factors, has resulted in a design whose best features are inferior material composition, workmanship and durability. It’s about respecting the slow process, loving clothes longer, knowing the manufacturer, appreciating the fabric, building a wardrobe with beautiful staples and banishing the idea that repeating the outfit is a sin.
The fast fashion industry has introduced a so-called throwaway culture, in which shoppers have been conditioned to treat clothes as disposable products destined for landfill. Once you understand how the discount fashion syndicate works, it doesn’t take long to conclude that the business model of garbage – for garbage – can’t be sustained in the long term. The ecosystem can only endure so much abuse before we have to foot the bill.