Always wanted to start your own online clothing shop?
Step 1: Choose your online clothing market
Before you start buying products, you need to choose which clothing market you want to be active in. By choosing a specific market, you make sure that you select products that fit the market. You develop your business plan based on the clothing line you choose. This also determines the type of buyers you want to appeal to, your target group. Ultimately, this ensures that you can set up your shop in a unique way.
Step 2: Choose your online shop products
In our case as Exclusera.com we have sent designers who design slow fashion a message to collaborate so that their products are on our website. If you want a different target group, of course you can. An online platform can be made to fit your needs, do you want second hand clothes, recycled clothes, it’s all possible. Focus on the type of clothing that you support.
Step 3: Choose the business model of your online clothing shop
There are several options when starting your own online clothing shop. You can choose to sell your own clothing line, or to sell other brands. You have the choice of collaborating with clothing brands and manufacturers. You can also choose white labeling or dropshipping. Dropshipping means that the retailer receives an order from an end customer and then sends the order on to the manufacturer or wholesaler. You can also choose to produce clothing only after it has been ordered; this is often done for unique designs.
Step 4: Make an outline of the business plan of your online clothing shop
Now you are going to make your business plan, in which you describe:
1. Market
2. Products
3. Main competitors
4. Online business model/fulfilment strategies
5. Brand identity
Step 5: Creating your online clothing shop
You can now choose from different types of websites to design your online shop, the most popular shop builders are:
1. Shopify
2. Wo Commerce
3. Magento .
4. Big Commerce
5. Wix
Looking for a partner who can help you with this? www.hellomarketing.nl
Step 6: Launching your online clothing store
You can launch your shop in different ways. For instance, you can prepare social media accounts. Think about Instagram, Facebook, Twitter, etc.
Make sure your email addresses are correct and easy to see. It is also important that you ensure that Google analytics and Google ads accounts are set up.
Step 7: Bringing visitors to your online clothing shop
This is the last step, make sure you have great content and brand awareness. Think about what fits with your company name and how you want customers to recognise you. Also try to arrange collaborations with influencers so they can promote your business.
