Benefits of a shop in shop
First of all what is a shop in shop? A shop in shop is a brand shop in a bigger shop. It could be defined as a space within a host retailer allowing them to sell goods under their own brand name. this retail concept is existing for many years now but in the online market it’s an upcoming concept.
Nowadays customers have more information about different products than ever before. They compare more items with each other. The internet is a place that gain many users in the last years and there are many online shops that are selling clothes and accessories.
fashion industry online
The fashion industry is also changing in the last few years. Larger brand already created brand awareness and for the fashion designers that are starting their brand it’s more complicated than ever before. Also the customers has changed in the last couple of years. They’re searching for items that are unique and one of a kind. The benefit of a fashion designer is that they are creating unique and one of a kind items. But it’s hard for starting fashion designers to compete against the larger brands.
There are many advantages of a shop in shop for both, for the brand as well for the retailer who give the brand a part of his building or online space for selling their items. A shop in shop appeals to a larger and more specific audience, which increases the conversion of a product and visits. In addition, by keeping the shop in shop, a more exclusive product range can be made. This gives both parties the opportunity to bind customers more. Often the holder asks a fixed amount per month for the brand and a percentage on the sold items. This gives the shop-in-shop holder a fixed income, but also gives the brand a larger audience, which increases sales.
The greatest benefit of joining a shop in shop as a fashion designer is that you can sell your items at a place which already have build a network full of customers. The more people are working together, the greater the network and reach will be. That’s why there are many benefits about joining the circle. Beneath there are more benefits you can gain with joining a shop in shop:
- Your brand will reach a bigger audience.
- You can sell your items under your own brand name.
- You can create your own unique items and sell them in a larger space.
As you may might know Behind the Circle is an online fashion platform for fashion designers all over Europe. The reason it was established is to offer smaller fashion labels an opportunity online against the bigger brands. You can get your own shop in shop that has the look and feel that suits your brand. You can sell your clothes and accessories with the benefits of a larger platform.